Lionel Messi has been partnered with adidas since 2006, when the Argentine icon signed an exclusive deal with the sportswear giant.
Nearly two decades on, the collaboration remains strong, consistently delivering new apparel and, most notably, football boots.
The latest release is a nostalgic nod to the past.
Scheduled for release this summer, the F50 Messi Elite FG Tunit marks the return of a legendary silhouette from adidas’ archives. As reported by House of Heat, the design takes a bold step back in time, reviving the essence of the fan-favourite Tunit boots from the late 2000s.
Specifically inspired by the F50 Tunit models from between 2007 and 2009, the updated version channels nostalgia through its distinct aesthetic—most notably the curved mid-foot graphic that flows into three prominent stripes at the toe, echoing the style Messi wore during his early rise at Barcelona.
Adidas F50 Messi “Tunit” Channels Late-2000s Heritage for Summer 2025 ⚽️
Details: https://t.co/hcj2bmwCET pic.twitter.com/idOlTKOYiI
— House of Heat° (@houseofheat) May 18, 2025
But these boots aren’t just about looks—they incorporate cutting-edge technology as well.
According to Footy Headlines, the white and pink F50s boast a thin fibertouch upper for enhanced ball control, a compression fit tongue for optimal comfort, and “Lightstrike Pro” foam, typically seen in adidas’ running shoes, to maximise energy return.
Retailing at around £220, the F50 Messi Elite FG Tunit is scheduled for release in June via adidas’ official website.
Pricey, sure—but if you’re a Messi fan looking for a boot that captures the spirit of his early days, this one hits the mark.
