Juventus have unveiled their striking new home shirt for the 2025/26 season.
The adidas design is a twist on the club’s iconic black and white look, featuring offset and varied stripes as a nod to Italian fashion.
Contrasting detailing is also incorporated into the new jersey, with the club crest, stars, adidas logo and sleeve stripes all coloured pink.
Pink, a unique part of the club’s history. has been a prominent away colour for Juventus over the years, but has rarely been featured on the home shirt.
More typical tertiary trim, if it is even included at all, has been yellow, gold, blue and even red, although the 2019/20 home shirt featured a single pink stripe separating black and white halves.
Upon being founded in 1897, Juventus originally wore pink shirts with black neck ties, when organised football was still in its infancy and a very different game than it is today.
It was only a few short years later, when repeated washing faded the pink colour of those shirts, that the club sought new jerseys. English expat John Savage was a Juventus player at the time and got in touch with a friend at home to see about getting some new jerseys sent to Italy. That friend was a supporter of Notts County, who played in black and white, so those were the shirts delivered.
Such close links between the two clubs was the reason that Notts County, one of world football’s oldest surviving teams and the oldest currently competing in England’s professional leagues, were the opposition invited to open the Allianz Stadium in Turin in 2011.
Juventus will be hoping that next season brings about a return to glory. The club hasn’t won Serie A since a run of nine straight titles came to a sudden end five years ago.
