To mark the end of their historic 2024/25 campaign – which saw them lift the Women’s Super League, FA Cup, and League Cup – Chelsea have announced a meaningful new partnership that celebrates both strength and style: British jewellery brand D.LOUISE has become the club’s first-ever official jewellery partner.
Founded in 2021 by Olivia Jenkins in memory of her mother, Deborah Louise, D.LOUISE creates jewellery designed to be as resilient as the story behind it.
Crafted from durable, waterproof materials, the pieces are made to withstand daily life – through work, travel, and exercise – just like the strong women who wear them.
As part of the partnership, Chelsea’s players will wear D.LOUISE jewellery on match days at Stamford Bridge and at the club’s annual Player of the Year Awards. Fans will also be able to purchase exclusive co-branded pieces starting next season.
Giulia Mazzia, Commercial Director for Chelsea Women, said: “We are thrilled to welcome D.LOUISE to the Chelsea FC Women family. Their story, mission, and the emotion behind their jewellery aligns so naturally with our team’s spirit—winning with pride, always showing up with heart, and, being female-founded, celebrating women.”
Olivia Jenkins, founder of D.LOUISE, shared the personal significance of the partnership: “This partnership means so much to me personally. D.LOUISE was created in memory of my mum, as a way to turn pain into purpose and create something strong, lasting, and full of meaning.
“To now align with Chelsea FC Women, a team that embodies that same resilience and heart, feels incredibly powerful,” she said. “We’re not just creating jewellery, we’re telling a story of strength, of showing up, and staying in the game, no matter what life throws at you.”
