Rebrand contributes to success
Founded in 2011, Partner Real Estate has evolved significantly over the years. Originally operating under RE/MAX and later as Your Home Sold Guaranteed Realty, the company rebranded in 2024 to its current name.
That shift was more than cosmetic — it was strategic.
“The name ‘Partner Real Estate’ — it’s subtle, it’s versatile,” said Kusuma. “It fits the luxury market and the entry-level market. And more importantly, it allows our agents to co-brand easily. It supports them, instead of overshadowing them.”
The change helped usher in a record-setting year, fueled by a combination of backend systems and frontline innovation, he added.
Conversion is key
At the heart of Partner Real Estate’s model is a team structure that aims to free agents from the grind of lead generation, Kusuma said.
“We generate buyers and listing appointments for our agents,” he said. “The agents in my team — they just show up. They don’t need to look for customers. They don’t prospect. Their time is spent meeting with buyers and sellers.”
To support this high-efficiency model, the company invests heavily in daily training and coaching.
“We have our conversion sales coach, James MacDonald, and he’s a full timer,” Kusuma added. “So every day we focus on conversion. We focus on one thing; converting from appointments to closings. Every single day, we train.”
Technology is also front and center in the company’s growth strategy. Kusuma emphasized that their tech stack isn’t just flashy — it’s functional.
“When we work with buyers, we need to show homes that are not readily available online,” he said. “When we work with sellers, we need to generate that 10 to 15 multiple cash offer within three minutes.”
He also stressed the importance of adopting a powerful customer relationship management system (CRM) — not just a “glorified spreadsheet.”
“When I say powerful CRM, I mean one that’s embedded with AI,” Kusuma said. “Most CRMs are just places to dump names. Ours tells the agents what to do, who to call, when to follow up. That’s how we don’t drop the ball.”
Aspirations for growth
Kusuma believes Partner Real Estate’s model could serve as a blueprint for other firms looking to scale.
“People ask me, ‘What should we focus on?’” he said. “It’s three things; generate appointments for your agents, train them daily on conversion, and give them tools that actually help them close deals.”
While Partner Real Estate remains focused on its local markets — where average home prices hover near $1 million — its model is drawing attention far beyond southern California.
“Our highest price point might be several million, and our lowest might be $200,000,” Kusuma said. “But our system works at any level. It’s scalable.”
As for what’s next, Kusuma is staying focused.
“We’re just getting started,” he said. “ We’re going to get where we want to be by continuing to serve our agents, our clients and our community.”
